Guide to Selling Merchant Accounts for ISOs

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ISOs are some of the most important organizations in the entire merchant services industry. They are responsible for taking in sub-agents, serving merchant accounts, driving sales activity, and more. As such, it is important that any ISO has all the tools that they might need to sell more merchant accounts and have more success. This list of actionable tips will give ISOs more insight as to what they should be doing if they want to grow their business and take in more revenue than ever.

Pick Your Targets
If you are going to have success in selling merchant accounts as an ISO, then you are going to have to learn to pick your targets when it comes to merchants to target. When targeting merchants to sell to, there are certain things that you should gravitate towards and there are others that you should avoid. For instance, you should try to avoid any business that isn’t in your same state, conducts sales online, or is considered unsuitable for the solutions that you have to offer. Not wasting energy on merchants such as these will free up your time for productive ventures and merchants that you can better serve.

Always Network
If you are in sales of any kind, networking is one of the best things that you can do to increase your chances at good sales. In merchant services, it is especially important to network since your clients are all business owners and in the business world, reputation spreads fast. You can do a lot of good for your ISO business by simply making sure that you network properly and meet as many new merchants as you can.

Evaluate Profit Potential
Before you pursue a merchant, one of the things that you should do is evaluate the profit potential that their account will represent. This will often tell you if it is going to be worth the time to open them up an account or pursue them as a sales opportunity. Without the right amount of profit, your attention, time, and resources would be better spent elsewhere.

Be Careful With Discounts
If you’re trying to make a sale and you’re very eager, you might be very tempted to provide any discount that you can come up with to your merchants in an effort to close the sale. However, it is important that you realize not only the value of the solution that you are offering, but also the value of your time. Make sure that you don’t go too crazy with the discounts, or you will end up with a contract that isn’t going to end up being profitable for you.

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